graphic

design

Curious about how we work our magic?

1. Discovery: First, we sit down with you to chat about your brand, your vision, and what makes you tick. We want to understand your vibe inside and out!

2. Research: Next, we dive deep into research, exploring your industry, target audience, and competitors. This helps us identify opportunities to make your logo truly shine.

3. Sketching & Conceptualization: Armed with insights, our talented designers get to work sketching out ideas and concepts. We're talking pencils, paper, and lots of creativity flowing!

4. Design Development: Once we've got some killer concepts brewing, we bring them to life digitally. This is where the real fun begins as we experiment with colors, fonts, and layouts to create the perfect look for your brand.

5. Feedback & Revisions: Your input is crucial! We'll share our designs with you for feedback, and we're not afraid to make revisions until we hit the nail on the head.

6. Finalization: After fine-tuning and polishing, we present you with the final logo design that's ready to represent your brand to the world.

7. Delivery: Voila! Your brand-spanking-new logo is ready for action. We'll provide you with all the files you need to use it across various platforms and applications.

And there you have it.

Logo Design

the creation

Creating a logo involves several steps to ensure it effectively communicates the desired message and represents the brand appropriately. Here's a general guideline to create a logo:

Understand the Brand:

Before designing a logo, it's crucial to understand the brand's identity, values, target audience, and industry. This understanding will guide the design process.

Research:

Look at competitors' logos, industry trends, and design styles to gather inspiration and ensure your logo stands out while still fitting within the industry norms.

Conceptualize:

Brainstorm ideas and concepts for the logo. Consider different elements such as typography, symbols, and imagery that could represent the brand effectively.

Sketching:

Start sketching rough concepts on paper or digitally. Sketching allows you to explore various ideas quickly and freely without getting too caught up in details.

Digital Drafting:

Once you have a few promising sketches, move to digital software to create refined versions of your designs. Experiment with shapes, colors, and typography.

Typography:

Choose appropriate fonts that complement the brand's personality and message. Ensure legibility and scalability of the text.

Color Selection:

Select colors that resonate with the brand's identity and evoke the desired emotions. Consider how the logo will appear in various contexts, including digital and print.

Feedback and Iteration:

Gather feedback from stakeholders, peers, and target audience if possible. Iterate on the design based on feedback, making necessary adjustments to refine the logo.

Finalize:

Once satisfied with the design, finalize the logo by ensuring all elements are well-balanced, aligned, and cohesive. Make sure it works in different sizes and backgrounds.

corporate
identity

Corporate identity refers to the visual and verbal elements that collectively represent a company's image and convey its personality, values, and mission to its audience. It encompasses the tangible components of a brand's identity, including its logo, typography, color palette, imagery, and other design elements, as well as its verbal communication style and messaging.
A strong corporate identity plays a crucial role in shaping perceptions of a company among its stakeholders, including customers, employees, investors, and the general public. It helps differentiate the company from competitors, fosters brand recognition and loyalty, and builds trust and credibility.

Key components of corporate identity include:

Logo:

The central visual element of a company's identity, the logo is a unique symbol or mark that instantly identifies the brand. It often incorporates elements that represent the company's values, industry, or heritage.

Typography:

Consistent use of typography across all brand communications helps reinforce the brand's personality and readability. Choosing appropriate fonts for headings, body text, and other elements contributes to a cohesive brand identity.

Color Palette:

Brainstorm ideas and concepts for the logo. Consider different elements such as typography, symbols, and imagery that could represent the brand effectively.

Imagery:

Images and photography play a significant role in conveying the brand's identity and values. Consistent use of imagery that aligns with the brand's aesthetic and messaging helps reinforce its identity and connect with its target audience.

Verbal Identity:

This includes the tone of voice, messaging principles, and language style used in written communication. Consistent verbal identity across all brand communications reinforces the brand's personality and helps establish a strong brand voice.

Design Elements:

Other design elements, such as icons, patterns, textures, and layouts, contribute to the overall visual identity of the brand and help create a consistent and cohesive brand experience.
Overall, a well-defined corporate identity serves as a foundation for building brand equity, fostering brand loyalty, and achieving long-term success in the marketplace. It represents the company's values, culture, and aspirations, and influences how it is perceived by its stakeholders.

Branding

Branding encompasses the strategic process of creating a unique identity and positioning for a product, service, or company in the minds of consumers. It involves much more than just designing a logo or choosing colors; it's about crafting a cohesive experience that resonates with your target audience and distinguishes you from competitors.

Strategy:

This involves defining your brand's purpose, values, mission, and positioning. It's about understanding your target audience, their needs, desires, and pain points, and how your brand can address them uniquely.

Identity:

This includes visual elements such as logos, color schemes, typography, and design elements that represent your brand visually. It's essential to ensure consistency across all touchpoints to reinforce brand recognition and recall.

Voice and Messaging:

Consistent communication through a defined tone of voice and messaging helps build brand personality and connect with your audience on an emotional level. It's about conveying your brand's values, benefits, and story in a compelling and authentic way.

Experience:

Every interaction a customer has with your brand, whether it's through your website, product packaging, customer service, or social media, contributes to their overall perception of your brand. Creating a positive and memorable brand experience at every touchpoint is crucial for building loyalty and advocacy.

Equity:

Brand equity refers to the value and strength of your brand in the marketplace. It's built over time through consistent branding efforts, customer experiences, and perceptions. Strong brand equity can lead to increased customer loyalty, higher prices, and competitive advantage.

Extension::

As your brand grows, you may consider extending it into new product lines, services, or markets. Brand extension should be done thoughtfully, ensuring alignment with your core brand values and maintaining consistency to avoid diluting your brand's identity.

Management:

Effective brand management involves monitoring and managing your brand's reputation, ensuring consistency in branding efforts, and adapting to changing market conditions and consumer preferences. It's an ongoing process that requires regular evaluation and adjustment.

Differentiation:

In a crowded marketplace, it's essential to differentiate your brand from competitors. This could be through unique product features, superior customer service, innovative marketing campaigns, or a compelling brand story.

Loyalty:

Building brand loyalty involves creating meaningful connections with your customers, delivering on your brand promise consistently, and offering value that keeps customers coming back. Loyal customers not only repeat purchases but also become brand advocates who recommend your brand to others.

Evolution:

Brands evolve over time in response to market trends, consumer feedback, and business growth. It's essential to periodically evaluate and update your branding strategy to ensure relevance and effectiveness in meeting your business goals.

Overall, branding is a holistic approach to shaping how your brand is perceived by consumers and stakeholders. It's about creating a strong identity, building meaningful relationships, and delivering value that resonates with your target audience.
Pedro Ramirez Vazquez 220-11, Parque Corporativo Ucaly, Oficina 106, Valle Oriente, San Pedro Garza García, N.L., México
Office: +52 1 33 3000 6604

HOURS
Monday - Friday • 8 AM to 5 PM
© Copyright 2024 - Diseño Packaging - All Rights Reserved.